News

29 September 2005

Creative trends emerging in the Indian cyberscape

The Internet offers a broad creative canvas to advertisers. You can mix audio, video, text to engage users in highly interactive ways. So, what are the creative trends emerging in the Indian cyberscape? Does Flash rule or is the good old banner still holding the fort? Is the increasingly availability of bandwidth reason enough to adopt richer media? What creative strategies deliver the best...

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29 September 2005

HC notices to India Today, Outlook for publishing sex surveys

The Delhi High Court has issued notices to weeklies India Today and Outlook for publishing "obscene" articles and sex surveys in their recent editions. A division bench also issued notices to the information and broadcasting ministry and the Press Council of India (PCI) asking them to file their replies by December 7, the next date of hearing. A Public Interest Litigation (PIL) filed by one...

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29 September 2005

Q&A: China's New Internet Restrictions

China's new Internet rules China tightened its already stringent regulations on Internet content this week. A September 25 statement from the Ministry of Information Industry banned "subversive" material–including pornography, criticism of the government, and sensitive topics like Tibet and Taiwan independence–from the country's computer networks. Instead, only "healthy, civilized news and...

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29 September 2005

Media glare is on former Marine as he joins ranks of Al-Jazeera

WASHINGTON – Marine officers are taught to think ahead. So Josh Rushing, a captain in the Corps until last October, anticipated the unpleasant questions. Is he a modern-day Tokyo Rose, the nickname GIs in World War II gave to the women they heard on Japanese radio trying to turn them against America? Is he a propagandist set to tear down the country he once served? A collaborator aiding the enemy...

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28 September 2005

Newspapers weather dwindling readership and advertising

Here's the scoop on the newspaper industry. Publishers have announced more than 1,000 job cuts this year at big metro dailies, inside the newsroom and on the business side. And once again, editors and reporters wonder if their journalistic mission will suffer at the hands of Wall Street's demand for profit margin improvement amid slumping ad revenue. Newspaper executives don't have it easy, either...

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28 September 2005

News networks get quarterly boost from Katrina

NEW YORK (Hollywood Reporter) - Hurricane Katrina coverage helped boost ratings at the four cable news channels in the third quarter, with CNN and MSNBC posting their best viewership levels since the Iraq war started in the second quarter of 2003, according to Nielsen Media Research data issued Tuesday. Fox News, which was already having a standout summer, jumped 31% over the year-ago period in...

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28 September 2005

Yahoo! Testing New Branding Metrics for Search

As part of its effort to make search marketing more appealing to brand marketers and other traditional marketers, Yahoo! has begun offering its larger advertiser and agency partners more advanced tools for choosing keywords. The company has been quietly beta testing two new tools with 10 to 15 of Yahoo!'s top advertisers and agencies for the past two months. Buzz Index -- not to be confused with...

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28 September 2005

Who gets to run the internet?

The question over who will be granted overall control of the internet from next year is proving the most controversial part of a worldwide conference being held in Geneva as we speak. The United States, which currently has overall control of the internet, is refusing to allow other governments to take the lead role, arguing instead that companies, organisations and individuals made the Internet...

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28 September 2005

Yahoo!, Google Boosted By Internet Ad Gains

Banc of America Securities said it continues to believe that the Internet "is in the midst of a multi-year share grab of ad dollars, with Yahoo! (nasdaq: YHOO - news - people ) and Google (nasdaq: GOOG - news - people ) poised to be among the biggest beneficiaries." On the newspaper side, Banc of America said that companies with the strongest franchises and "more-national exposure" will see...

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28 September 2005

Webby Awards 2006 - call for entries begins

The call for entries for 10th annual 'Webby Awards' has begun with an early entry deadline of 28 October 2005 and a final entry deadline of 16 December 2005. The awards are the international honours for websites and the innovators behind them. In its 10th year, the Webby Awards is being presented by The International Academy of Digital Arts and Sciences, a 500-member body of leading web experts...

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