"Now this guy has not given me ads, but I am going to ask him to advertise on his terms," says Eric D'Souza, general manager, Dainik Bhaskar. He is referring to a media buyer who is buying space for a big FMCG marketer for the forthcoming International Women's Day. D'Souza calls up his boys, collects some dummies, and turns to me: "Let's talk in the car". Seated inside, he shows me the dummies of...