Anyone interested in newspapers is probably aware that this is a tough time for a medium that has been a central feature of American history and democracy since the founding of our republic. Newspapers have thrived since those first few dozen were established in the colonies. Their successors have withstood the challenges of radio and television. But things are more complex now. The challenges are...
News Corporation - the Ruppert Murdoch empire from The Times of London to Fox News in the US - President Peter Chernin challenged fellow executives to face the media industry’s biggest problems through a forward-thinking speech entitled "10 rules for Media Survival" at the Forrester Consumer Forum last week. Chernin explained that networks and advertisers need to work together on new formats, and...
At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research suggests that print media, especially newspapers, are far more effective outlets than electronic media like TV and radio. The research, which comes from NOP World, the parent of Mediamark Research Inc. (MRI), integrated an NOP study on...
The Union Information and Broadcasting Ministry has decided to allow Foreign Institutional Investors (FIIs) pick up stakes in print media companies and television news channels provided the limit is within the existing 26 per cent ceiling on foreign investment in both the media. A note to change the existing Foreign Direct Investment (FDI) guidelines in newspapers and television news channels to...
Technology that allows advertisers and readers to better connect continues to drive economic changes in the news business. The Internet hammered the newspaper classified business over the past decade, and now new technology for placing display advertising on Web sites promises to challenge remaining news industry business models. Many journalists don't give much thought to what happened on the...
America Online on Tuesday confirmed that it will stop supporting access to newsgroups, a once-popular feature on the Internet that has since become overshadowed by message boards and blogs. The Internet giant has begun informing users that its AOL Newsgroup interface will be discontinued as early as February, according to a notice posted on the site. AOL users will still be able to access...
The Indian Newspaper Society (INS) has initiated the second phase of the Impact Multiplier study, which measures how print and television work on the basis of the Impact Multiplier theory. The theory assumes that when two media are taken into account the combined impact is more than the sum total of the individual impacts of the two. The findings of the first phase of the study was released a year...
In Indian newspapers, Page 3 makes a clear demarcation of froth from hard news. Yet, the thin supplements that chronicle cocktail parties and gossip from the world of glitterati manage to attract a lot of attention (not to mention cash returns) from the popularity circuit. Observers are of the opinion that India’s emerging Page 3 culture reflects two distinct dimensions of an aspirational society...
It’s a study in contrast in some ways for China and India. Although government initiatives may have an adverse impact on newspapers in People’s Republic of China, they’ll be helpful for India, according to a Price-waterhouseCoopers (PwC) survey. In the case of China, it talks about government ending newspaper subsidies; and for India, it refers to relaxation of foreign investment norms. But, in...
If uplinking of Rupert Murdoch’s Star News forced the government to change its television rulebook last year, the recent controversy over reprinting of International Herald Tribune (IHT) may lead to a new set of laws for the print media. At present, the government’s focus is on "enforcement", as the current guidelines have no provision for penalising the dafaulters. So, the government is weighing...
