THAT UNSEEMLY CLATTER heard 'round the World Wide Web recently was the sound of the Internet "content" business buckling, perhaps from the weight of over-inflated expectations. One by one, the New Economy's information darlings--Salon.com, iVillage.com, The-Street.com, Drkoop.com, to name a few--swooned and sputtered. Depending on whose numbers you believe, somewhere between 2,000 and 3,500 dotcom...