Media - Internet

30 September 2005

US unmoved on control of web address system

Washington remained unmoved on Friday in the face of international pressure for it to relinquish its exclusive control of the internet addressing system that enables the world's computers to communicate with each other. That pressure increased this week when the European Union publicly threw its weight behind developing country demands for more international oversight of the domain name system...

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30 September 2005

EU outlines future net governance

An oversight body of international governments will decide the top-level of the internet from now on, pulling it away from the US government and enshrining the revolutionary medium in international law. That is the position taken by the EU, which is currently cutting a deal with other nations including Brazil, Canada and China, to end two weeks of argument at the PrepCom3 conference in Geneva. The...

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30 September 2005

E.U. irks U.S. with shift from Net 'status quo'

An unexpected about-face by the European Union during preparatory talks for the second phase of the World Summit on the Information Society (WSIS) will likely postpone any agreements on the contentious issue of Internet governance to another round of discussions before the planned Tunis, Tunisia, gathering in November. Government officials have been meeting in Geneva since Sept. 19 but have so far...

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30 September 2005

EU Wants Shared Control of Internet

BRUSSELS, Belgium - The European Union insisted Friday that governments and the private sector must share the responsibility of overseeing the Internet, setting the stage for a showdown with the United States on the future of Internet governance. A senior U.S. official reiterated Thursday that the country wants to remain the Internet's ultimate authority, rejecting calls in a United Nations...

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30 September 2005

EU Tries to Unblock Internet Impasse

The United States and Europe clashed here Thursday in one of their sharpest public disagreements in months, after European Union negotiators proposed stripping the Americans of their effective control of the Internet. The European decision to back the rest of the world in demanding the creation of a new international body to govern the Internet clearly caught the Americans off balance and left...

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29 September 2005

Creative trends emerging in the Indian cyberscape

The Internet offers a broad creative canvas to advertisers. You can mix audio, video, text to engage users in highly interactive ways. So, what are the creative trends emerging in the Indian cyberscape? Does Flash rule or is the good old banner still holding the fort? Is the increasingly availability of bandwidth reason enough to adopt richer media? What creative strategies deliver the best...

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28 September 2005

Yahoo! Testing New Branding Metrics for Search

As part of its effort to make search marketing more appealing to brand marketers and other traditional marketers, Yahoo! has begun offering its larger advertiser and agency partners more advanced tools for choosing keywords. The company has been quietly beta testing two new tools with 10 to 15 of Yahoo!'s top advertisers and agencies for the past two months. Buzz Index -- not to be confused with...

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28 September 2005

Who gets to run the internet?

The question over who will be granted overall control of the internet from next year is proving the most controversial part of a worldwide conference being held in Geneva as we speak. The United States, which currently has overall control of the internet, is refusing to allow other governments to take the lead role, arguing instead that companies, organisations and individuals made the Internet...

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28 September 2005

Yahoo!, Google Boosted By Internet Ad Gains

Banc of America Securities said it continues to believe that the Internet "is in the midst of a multi-year share grab of ad dollars, with Yahoo! (nasdaq: YHOO - news - people ) and Google (nasdaq: GOOG - news - people ) poised to be among the biggest beneficiaries." On the newspaper side, Banc of America said that companies with the strongest franchises and "more-national exposure" will see...

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27 September 2005

Advertisers log-on to internet campaigns

Internet advertising revenues continue to rise sharply as new media outlets profit at the expense of traditional rivals. Online advertising revenues in America increased by 26 per cent in the second quarter of 2005, compared with the same period last year, according to figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. The pace of growth matched that for the first...

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