Media - Internet

NEW DELHI: According to the findings of Blogging India: An MSN and Windows Live Report released today, India’s blogosphere is driven by youth and a passion for self improvement and entertainment with 42 per cent of online users reading blogs to stay informed about world events, 49 per cent citing entertainment as the main reason they read blogs, and blogs written by business leaders ranking as the...

There were winners on Election Day other than the Democrats. In the race for best media coverage, the winners were Websites, according to a report by the Project for Excellence in Journalism, which followed 32 different outlets, including newspaper Websites, television programs, blogs, magazine Websites and aggregators like Google and Yahoo. The Websites delivered results quickly, allowing users...

Kelsey Tyburski, a junior at Archbishop Mitty High School in San Jose, looked forward to receiving her Ellegirl magazine in the mail every month for the past two years. She depended on its advice about the best clothing, makeup and jewelry for each season. But this summer, Ellegirl published its last print issue. ``I'm very bummed,'' said Tyburski. Although Ellegirl relaunched its Web site in...

SAN FRANCISCO, Nov 13 (Reuters) - News and information company Reuters Group Plc (RTR.L: Quote, Profile , Research) has taken a stake in Web media syndication site Pluck Corp. and agreed to distribute blogs worldwide as part of its new media strategy. Reuters has invested $7 million in the Austin, Texas-based company in return for an undisclosed ownership stake, Pluck Co-founder and Chief...

SHANGHAI (Reuters) - Rupert Murdoch's News Corp, which is looking for a local partner as it aims to launch its popular MySpace website in China, is in early talks with prominent blog companies Bokee.com and BlogCN.com, industry sources said on Sunday. Murdoch and his wife, Wendi Deng, as well as MySpace executives, were in Beijing at the weekend to meet Chinese government officials, other industry...

LONDON (Reuters) - Blogs are becoming a force to be reckoned with as a means of advertising products, according to a survey. An Ipsos MORI poll found that the Internet journals are a more trusted source of information than TV advertising or e-mail marketing. But among their European counterparts, Britons are the least switched on to web logs. Get it right, and blogs could be a boost to companies...

WEB 2.0 SITES MAKE UP the fastest-growing category on the Web--doubling their traffic over the last year, according to data presented Monday by Nielsen//NetRatings at an industry conference in New York. At an ad:tech session titled "Web 2.0: Predictions and Pithy Analysis," Nielsen//NetRatings Senior Vice President of Industry Solutions Charles Buchwalter and Roy de Souza, CEO of ad serving...

SAN FRANCISCO, Nov 5 (Reuters) - Google Inc. (GOOG.O: Quote, Profile , Research) is set to begin helping customers buy advertisements in 50 U.S. newspapers in a test of how the Web search leader can extend its business into offline media, the company said on Sunday. Google said it has invited more than 100 advertisers already buying ads through its Web marketing system to join a three-month test...

NEW YORK, Nov 6 (Reuters) - U.S. newspaper publishers Gannett Co. Inc. (GCI.N: Quote, Profile , Research), McClatchy Co. (MNI.N: Quote, Profile , Research) and Tribune Co. (TRB.N: Quote, Profile , Research) have invested an additional $15 million in Topix.net, the news search and archive company said on Monday. The Palo Alto, California-based Topix plans to use the money to expand its news...

Google Inc. this week plans to let businesses start buying ads in more than 50 daily newspapers through its Web site, a move that ratchets up the Internet company's efforts to broker advertising in offline media. Under the three-month test effort, a group of more than 100 Google advertisers will be able to place bids for space in newspapers including the New York Times, Washington Post, Boston...