MUMBAI (Reuters) - More than 100 new TV channels are scheduled to launch in India over the next 12 months, delivering ever smaller audiences to broadcasters and nudging up their cost of distribution and marketing. With the total number of channels on air set to hit 700 by 2009, broadcasters will be forced to slash advertising rates and spend heavily on improving technology to ensure their channels...
More than 100 new channels are awaiting government approval in India as media companies jostle for position in a second wave of expansion in the television industry. However, the surge towards 300 channels could come at a heavy cost for new entrants, as up to $1 billion (£500 million) is pumped into a fast-growing market with technical shortcomings and a dearth of creative talent. According to...
Ignored or shunned by almost every cable TV provider in the U.S., the Al Jazeera English news channel has turned to the Internet to reach American viewers. Since April, when Al Jazeera struck a distribution deal with YouTube, the popular video site owned by Google Inc., the channel has received 2 million hits and on one day last month was ranked first, ahead of Paris Hilton and other staple fare...
Television broadcasters have taken on media buying houses over the use of TAM Media’s AdEx to validate telecast of advertisements. Early this month, the India Broadcasting Federation is believed to have raised the issue with agencies to consider the elimination of third-party audit services of AdEx, which monitors the ad telecast schedules for media agencies and advertisers on an ongoing basis...
NEW DELHI: News channels in India are facing a qualitative crisis today because programmes that cater to the "lowest common denominator" are lapping up the viewers, according to heads of prominent news channels. The "race for eyeballs" is forcing news channels into crime shows and sex shows that are voyeuristic and unless the broadcasters regulate themselves now the government would impose a...
NEW DELHI: In a move aimed at transparency, the government plans to authorise a high-level of panel comprising vice-president, Lok Sabha speaker and Leader of the Opposition to decide on the head of the proposed regulatory authority for the broadcasting sector. This was being contemplated to ensure that the regulator inspires confidence, Information & Broadcasting Minister P R Dasmunsi told...
GURGAON: Advertisers looking for more bang for their buck can take heart that efficacy of television spends in India ranks among the top three across all Asian markets, trailing only behind Taiwan and Malaysia. For every $1,000 spent in India on national television, an advertiser delivers a purchasing power parity of 6.82%, against 9.54% in Taiwan and 6.82% in Malaysia. And for every $1,000 spent...
Iran has launched an English-language satellite television channel to redress the balance of world news coverage which was now in the grip of the West. President Mahmoud Ahmadinejad said at the launch function Monday that the 24-hour channel had a duty "to reveal (what goes on) behind the scenes of the propaganda news networks of mankind's enemies." He said the state-owned channel should stand...
A documentary about the Air India tragedy, which took place 22 years ago this Saturday, is set to begin filming next month. To be called Flight 182, the film will be directed by Sturla Gunnarsson, who also helmed Beowulf & Grendel. CBC-TV has commissioned the two-hour documentary, which will include interviews with people involved in the events, Gunnarsson and her producer, David York, announced...
June 19 (Bloomberg) — Josh Rushing has gone from Marine Corps spokesman (the role in which he appeared in the 2004 documentary “Control Room'’) to Washington-based reporter for Al Jazeera, known in some quarters as Osama bin Laden’s favorite TV network. A profound conversion by most standards, though in his memoir “Mission Al Jazeera'’ Rushing argues it was a natural progression. A Texan who...
