Launches and Strategies

4 February 2005

Times Group all set to launch Wall Street Journal, awaits Government nod

The Times of India Group is awaiting formal permission from the Government to launch the Wall Street Journal in India. "The proposed Wall Street Journal publication in India will come out but the exact date depends on the formal clearance from the Government," said R. Sundar, Director-Corporate, Bennett, Coleman & Co. Ltd. (BCCL). Sundar has also been designated as CEO of the joint venture between...

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20 December 2004

O'Reilly seeks to buy into Hindi newspaper group

Independent News & Media, the publishing empire headed by Irish businessman Tony O'Reilly, is trying to buy a stake in one of India's leading newspaper groups. The owner of the Independent and Independent on Sunday newspapers, along with the Belfast Telegraph, is in talks with the family that owns Jagran - which publishes the world's most widely read Hindi newspaper, the Dainik Jagran, as well as...

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14 December 2004

Rajasthan Patrika soft-launches edition in Banswara

Hindi daily Rajasthan Patrika has soft-launched a new edition in the district of Banswara in the south of Rajasthan. A formal launch is expected in the next few months, says Amitabh Sharma, senior manager â€" marketing, Rajasthan Patrika. The soft launch is tied in with the group's efforts to test the market in and around the region, and the current edition comprises 16 pages to begin with. The...

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4 October 2004

Lokmat launches an e-paper

Maharashtra-based Lokmat Group of Newspapers has found an interesting way of extending reach - via an e-paper. The group has launched an electronic edition of Lokmat, Nagpur and is in the process of uploading other editions on the web - including those of sister publications Lokmat Samachar (Hindi paper) and Lokmat Times (English paper) as well. What sets an e-paper apart from regular websites is...

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27 April 2004

India TV positions itself as 'responsible news channel'

The sheer flood of news channels on Indian television prompts one to speculate whether there is scope for any more players in the news broadcast space. Popular news anchor and broadcaster Rajat Sharma, who recently threw his hat into the ring by launching news channel India TV, thinks there is. "Though there is no space for just another news channel, there is certainly a market for a responsible...

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19 April 2004

Hindustan Times in revamp mode; prepares Mumbai entry

The tremor of battle between Hindustan Times and The Times of India will soon be felt in Mumbai too. Hindustan Times is marching towards the nation's commercial capital with carefully calibrated strategic plans that would undoubtedly have a long-term effect in both the Mumbai and Delhi markets. Preparations for the much-anticipated clash have already begun at Hindustan Times, in fact. While the...

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2 April 2004

Revamped Maharashtra Herald to hit stands on April 5

Five months after being acquired by the Sakal Group of Newspapers, Maharashtra Herald, the oldest English daily in Pune, will be relaunched in a new avatar on April 5. The broadsheet, which had a miniscule circulation (just about 5,000 copies) prior to its acquisition on November 20, 2003, will see a print run in excess of 40,000 copies on relaunch, says Abhijit Pawar, joint managing director...

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10 March 2004

Vaarttha launches three new editions; touches 19

On the occasion of Women's Day, that is, March 8, Vaarttha, the No 2 daily in Andhra Pradesh, launched three new editions from Guntur, Srikakulam and Tadepalliguddam - located along the coast of the Bay of Bengal - taking its total tally to 19 editions. The objective, as chief executive officer of Vaarttha, KRK Prasad states, is to increase its spread in the region and cater to every district...

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4 February 2004

Tehelka launches The People's Paper

Tehelka - which shot into instant fame with its headline-gabbing sting operation aimed at exposing corruption at high places and the vitriolic political reaction that followed the exercise - is back in the reckoning with a newspaper. The weekly, espousing ‘public interest journalism at its core', was launched on January 30, 2004. Offering an invitation price of Rs 10, Tehelka - The People's Paper...

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23 January 2004

Action shifts to Surat as Bhaskar looks to launch edition in March

Divya Bhaskar, the Gujarati paper from the Rs 1,000-crore Dainik Bhaskar group, is set to enter the industrial city of Surat, considered the second-most important market in Gujarat, with a new edition in March. This edition, which is the second after Bhaskar's debut in June last year in the city of Ahmedabad, is scheduled to be launched in the third week of March. "The gameplan," as Girish Agarwal...

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