Companies

A group of eight Indian newspapers are participating in an 18-month project aimed at creating common printing standards among them. Ifra, the worldwide publishers’ association, is conducting the project. The goal is to help the newspapers in India improve their color quality while harmonizing their printing profiles, which are what the page designers use to tell the printers what to print. The...

A color management seminar is scheduled for September 16 in Bangalore, India, a day before the main conference of Ifra India 2003. Ifra, an international association for media publishing, has scheduled its 11th annual conference, Infra India 2003, on September 17 to 18 in Bangalore. The pre-conference seminar on Color Management Systems is aimed at providing a comprehensive view of the current...

With a circulation of 16.5 lakh copies (according to ABC for the period of January to June 2002) and a readership of 1.3 crore as indicated by the latest round of the Indian Readership Survey, Dainik Bhaskar seems to be a comfortable leader. But resting on its laurels is not a trait one can associate with the Hindi daily that recently forayed into the eight state, namely Maharashtra, adding one...

Business Standard has finally fallen in line with national and international norms in terms of size. After months of holding on to its original height of 56 cm and width of 38 cm per page (full area), Business Standard, the flagship brand from the company with the same name, will reduce its size. Starting today (Monday, October 28, 2002), it will be slimmer with its width at 35 cm (height remains...

If some of you marketers/advertisers are still trying to crack that right marketing strategy to reach your rural consumers, a recent study by Marketing and Research Team (MART) sheds some light on how you should approach them. According to the MART study, folk media is an effective vehicle to communicate and advertise in the rural markets. People are drawn to this because it is a source of...

This is yet another attempt to occupy the advertisers' mindspace. English daily Hindustan Times (HT) and business newspaper Business Standard (BS) have forged a strategic alliance to jointly promote display (all corporate and premium product advertising), appointments and financial category advertisements. With equally potent combinations present in the market - in the form of The Times Of India...

It's been called an industry standard, the norm, an average and a rule of thumb. It's also been called a myth, folklore and flat-out wrong. Yet it's often cited--even if it's being derided--and widely known by most in the newspaper business. What is it? The infamous staffing benchmark that says a paper should have one newsroom employee for every 1,000 in circulation. Most of you know of it. In my...

Media group The Hindustan Times Ltd and Sify.com, the consumer portal of Satyam Infoway Ltd, have entered a cross-promotion deal. This tie-up will enable both Sify.com as well as the Hindustan Times and its site Hindustantimes.com to leverage each other's resources to gain more visibility. Not only this, the two companies will pitch for advertisers with offers of a wider reach and offer better...

Aaj Tak in Punjabi. Well, that's how the STV Enterprises brass would like to describe its 24-hour Punjabi news channel, which debuted on January 14. The channel, branded Punjab Today, aims to bring "news about people to the people" (Lokan dian khabran lokan tak). A free-to-air channel, Punjab Today beams via Thaicom 3 satellite. Promoted by Delhi-based broadcast equipment service provider Jugal K...

Suddenly the regional press has woken up to the virtues of tying up. Recently Chennai-based The Hindu extended its alliance with Andhra Pradesh-based Eenadu to offer advertisers greater reach and entered another pact with the Kannada daily Udayavani in Karnataka. The all-India circulation of The Hindu is 8.69 lakh, of which AP constitutes 2.13 lakh. According to the ABC figures for January-June...