Companies

20 September 2005

NY Times Cutting 500 Jobs to Reduce Costs

NEW YORK (AP) -- The New York Times Co. said Tuesday it would cut about 500 jobs, or about 4 percent of its work force, as part of an ongoing effort to reduce costs. The reductions come atop another 200 jobs that were cut earlier this year. The Times said it expected 250 jobs at its main newspaper group to be affected, which includes the Times, the International Herald Tribune and the online...

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18 September 2005

Peter Wilby isn't quite a Berliner

What exactly is Alan Rusbridger trying to do with the Guardian, or "theguardian", as its masthead has it? On Monday, readers had their first sight of the new Berliner format, which is a shrunken broadsheet or a puffed-up tabloid, depending on how you look at it. But the biggest interest, for many, will be in how, if at all, Rusbridger changes the editorial content. The Times (of which more later)...

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16 September 2005

Guardian's head not alone on the chopping block

THE reputations of many national newspaper editors are on the line this autumn but none faces so critical a test of his judgment as Alan Rusbridger, Editor of The Guardian. Strategic decisions by Rusbridger’s two predecessors were critical to The Guardian’s standing. As editor for 19 years from 1956, Alastair Hetherington removed Manchester from the masthead, moved his office to London and made...

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15 September 2005

The Guardian sales surge after Berliner redesign

LONDON - The Guardian's Berliner relaunch provided a dramatic 40% sales increase on its first day of distribution. Unofficial figures suggest that The Guardian put on the 40 per cent growth following the move to the smaller format, which was supported by a major advertising campaign through DDB London. The paper is in need of significant sales increases to offset the £80m it has invested in the...

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15 September 2005

Downsizing In London

A couple of parts of the traditional English landscape changed significantly this week. Not only did the country's much-maligned cricket team--eventually and after much anxiety--regain The Ashes (a sporting trophy the origin of which, like the game itself, perpetually confounds brief description), but there is now an unfamiliar presence on news stands each morning. The Guardian, the venerable...

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14 September 2005

Observer set to make the move to Berliner format before Christmas

LONDON - The Observer could be set to make the switch to the Berliner format before Christmas, following sister title The Guardian in making an early format switch and beating rival the Independent on Sunday to the punch. The Observer had been due to change format early next year, but with The Guardian move out of the way, speculation is that Guardian Newspapers wants to move ahead the Sunday...

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13 September 2005

The venerable Guardian thinks small

Britain's Guardian newspaper, a venerable 184-year-old broadsheet, has become the latest major daily to convert to a compact format in a bid to win back younger, time-pressed readers who often turn to electronic means to get their news. Unlike its rivals -- The Times of London and The Independent, which have converted to the smaller tabloid format -- The Guardian has chosen the "Berliner" format...

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12 September 2005

Media buyers see teething problems for Berliner Guardian

LONDON – There has been a broadly positive reaction to The Guardian's redesign from media buyers, with predictions old readers would be won back, but this was qualified by concerns about its distribution and problems that its new size and folded format might bring. Buyers were immediately picking up on the problems that the new size might bring The Guardian because its new folded format could see...

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12 September 2005

'Berliner' format Guardian debuts

LONDON, England -- The Guardian newspaper published its first full-color, trimmed-down edition Monday, the third British broadsheet to switch to a smaller format. The midsize "Berliner" format -- midway between tabloid and broadsheet -- rolled off the company's £50 million new presses as part of an £80 million redesign. France's Le Monde newspaper also uses the "Berliner" format, with pages 12.4...

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12 September 2005

Guardian Paper Launches Trimmer Format

LONDON – Britain's Guardian newspaper launched its trimmer format Monday with color on every page, upping the competition with other British broadsheets that have scaled down in recent years. The Guardian is the third major British paper to move to a smaller, more commuter-friendly format in a bid to reverse slumping sales. It followed The Times and The Independent in switching to tabloid format...

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