More than 1,000 publishers including the New York Times, the Washington Post, and the Dallas Morning News have signed on to participate in the Fair Syndication Consortium, a model built to help publishers receive compensation for their content, Editor & Publisher has reported. AdBrite, an online marketplace to buy and sell advertising, has agreed to work with the consortium to help partners monetise content.
Attributor, which tracks content across the Web, launched the Fair Syndication Consortium (http://www.fairsyndication.org/) in April 2009. The charter members of the alliance include Thomson Reuters, Huffington Post, Politico, and Deutsche Presse-Agentur. The other content providers that have joined the group: The Boston Globe, Community News Holdings, Conde Nast, Gawker, Lee Enterprises, Magazine Publishers of America, Media News Group, Morris Communications, McClatchy, News Canada, Newsweek, E.W. Scripps, A.H. Belo, and The Oklahoman.
The membership represents more than 50% of the top U.S. newspaper publishers the release said. The Fair Syndication Consortium strategy is to track sites that swipe and re-use content from the original creators. The Consortium would then contact the site as well as the networks serving ads for compensation.
