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Wall Street Journal to launch fascimile edition in Mumbai in December

The Wall Street Journal, published by Dow Jones & Company, is all set to launch its facsimile edition in India next month, Business Standard has reported. The newspaper, to be launched in Mumbai, is likely to be priced at Rs 30 a copy.

The edition will be in the Berliner format, slightly longer and wider than the tabloid or compact format. WSJ’s facsimile edition plans to print 2,000 copies to begin with. The paper is expected to be edited by Suman Dubey.

Some details from the Standard report: [Link]

Star India CEO Uday Shankar refused to confirm the name of the editor of the paper but admitted that WSJ’s facsimile edition was in the pipeline. “It’s not such a major deal since it is just a facsimile edition. It does not involve any advertising revenue.” According to the Indian policy on print media, facsimile editions of foreign newspapers cannot publish any local content or local advertising. However, media analysts say that even without the advertising revenue, the paper would be profitable, thanks to a higher cover price. Currently, HT Media Ltd's business daily Mint has a content tie-up with WSJ, which will not be affected, said Shankar.

Commenting on why WSJ is entering India through the facsimile edition route, Uday Shankar said that News Corp would launch an Indian edition of the paper only if the government increased the FDI limit in newspapers from 26 per cent to 49 per cent.

Date posted: November 17, 2008 Last modified: May 23, 2018 Total views: 490