The first edition of Business Bhaskar, the Hindi financial daily from Dainik Bhaskar was launched in Bhopal on June 27, televisionpoint.com has reported. Business Bhaskar will have an initial print run of more than 20,000 copies and the broadsheet is 12 colour pages, priced at Rs 1.50. To expand the business of Business Bhaskar, the company proposes to launch at least three more editions in Tier II and Tier III cities by the year end, apart from the Indore edition, which will be launched by July end.
Some details:
Rajiv Jaitly, president, ad sales and marketing, DB Corp, said, "We understand the needs of the readers in India's Tier II cities. Bhaskar's presence in these markets is due to our understanding of the local cultural, informational and the new emerging needs. Hence, the Hindi financial daily that will meet their informational needs with regards to the international, national as well as the local business environment."
Says Yatish Rajawat, editor, Business Bhaskar, "Due to the rapid economic growth in Tier II towns in India there is an increased need for a Hindi financial daily in these cities. Business Bhaskar will address this need and will cover news relevant to entrepreneurs as well as working professionals."
Rajawat adds, "In true Bhaskar tradition, the launch of the new financial daily was preceded by a pre launch survey in Bhopal; this helped us to understand further the needs and the gaps in the market with respect to business and financial information helping us develop a product by the people and defined by their needs."
