The International Herald Tribune announced Tuesday a plan to expand its reach in a fast-growing market in a partnership with Deccan Chronicle Holdings, the publisher of a new business newspaper in India.
The IHT, published by the New York Times Co, will create a branded business section in Deccan's Financial Chronicle. The section will be a version of the Business Asia with Reuters section, which appears daily in the IHT.
Deccan publishes the fourth-largest English-language daily in India, the Deccan Chronicle. The company started the Financial Chronicle on April 16, publishing in Hyderabad, Chennai, and Bangalore.
"This is a very exciting development for the IHT in a market that has tremendous potential for us," Stephen Dunbar-Johnson, the publisher of the IHT, said in a statement.
T Venkattram Reddy, the chairman of Deccan Chronicle Holdings, said, "As we expand the Financial Chronicle's distribution to New Delhi and Mumbai, we could not have asked for a better partner than the IHT to provide the international business dimension."
