Mint has launched a Bangalore edition. Published by HT Media Ltd, the publishers of Hindustan Times and Hindustan, Mint aims to redefine the way business news is presented to Indian readers. The Wall Street Journal is Mint’s exclusive partner in India. Bangalore, the IT hub of the nation, becomes Mint’s third edition after New Delhi and Mumbai. The launch happened Monday.
Mint claims to be the no 2 business paper in terms of circulation with over 100,000 copies. “We have struck a chord among Indian readers with stories that are well researched, well-written and, more importantly, honest,” said Raju Narisetti, managing editor of Mint. “We believe that Bangalore’s demanding and global-minded readers will find that Mint is a distinct and compelling newspaper.”
Mint is product of a unique collaboration between HT Media and the Wall Street Journal, and brings life to the world of business while also helping readers with the Business of Life. It is the only Indian newspaper in the globally proven, convenient Berliner format. Mint is designed by Mario Garcia who has designed over 500 newspapers worldwide including, most recently, the Wall Street Journal.
“We are delighted to launch Mint in Bangalore,” said Rajiv Verma, CEO, HT Media Ltd. “It is a key centre for commerce in the country so being here is a natural evolution for Mint and HT Media.”
Added Rajan Bhalla, publisher of Mint: “Not only does Mintbring clarity to business readers, its differentiated design and a clean, clutter-free environment also offers advertisers innovative and high-impact opportunities.” Mintwill be available Monday through Saturday.
Every week day, Mintcomes with several pages of international news and analysis from the 1,900 global journalists of the Wall Street Journal and its parent, Dow Jones & Co. These are the articles that are selected by Mint'seditors with the Indian reader in mind. Mintcomes with Markets Watch, a Tuesday to Saturday liftout that offers comprehensive and relevant market data on stocks and mutual funds.
Campaign is a Monday marketing and advertising liftout in Mintthat focuses on strategy, marketing, management and advertising. It has several exclusive columns from Wharton, Oxford, Kellogg as well as a weekly Reader - Q&A column from Jack and Suzy Welch.
On Saturday, LOUNGE, the magazine-style weekend edition of Mint, takes centrestage with a 24-page, all-colour offering that has quickly emerged as a must read in Mumbai and Delhi. With exclusive columns by Vir Sanghvi and Bangalore’s own Shoba Narayan, as well as an extensive palette of stories on culture, art, travel, books, parenting, food, Lounge aims at reinvigorating readers with its emphasis on living richer and happier lives.
