NEW YORK, NY and CAMBRIDGE, MA--(MARKET WIRE)--Apr 11, 2007 -- Hearst Newspapers, a division of Hearst Corporation, and Brightcove, the Internet TV pioneer, today announced that Hearst Newspapers will be introducing ad-supported Internet video channels. The San Francisco Chronicle and Houston Chronicle are expected to be two of the first papers to launch this year.
"Video is a crucial piece to an online news and information presence today," said Lincoln Millstein, senior vice president & director of Digital Media for Hearst Newspapers. "We are excited to roll out Internet video channels and vlogs using Brightcove on our newspapers' Web sites and across the Web. The video will enhance offline content and will also build an entire experience and community around this new content."
With Brightcove, Hearst Newspapers will be able to easily create ad-supported video channels that will be distributed on the newspapers' Web sites, through affiliates across the Web and on Brightcove.com. Additionally, the company's individual newspapers will be able to easily tap into the creativity and opinions in their communities by soliciting video from readers. Brightcove simplifies the process of soliciting, reviewing and posting consumer-generated video for newspapers and for readers. Hearst Interactive Media, a division of Hearst Corporation, is an investor in Brightcove.
"Hearst Newspapers includes some of the most respected and widely read publications in the news business today," said Jeremy Allaire, chairman and chief executive officer, Brightcove. "We are excited to be working with Hearst to engage readers with new video offerings and encourage community involvement. The Internet video channels will not only expand the reach of individual newspaper brands, but will also foster new revenue opportunities through online advertising."
