NEW YORK (AP) - Dow Jones & Co., publisher of the Wall Street Journal, said advertising linage at its flagship publication jumped 8.7 percent in November, as gains in classified and general ads boosted results.
The Wall Street Journal, the nation's second-largest newspaper, posted a 34.3 percent gain in classified advertising, driven by an increase in real estate and other classified ads.
Linage in the Journal's general advertising category rose 15.2 percent, primarily on gains in insurance, industrial equipment, industrial development, travel and professional services advertising. The gains were partially offset by declines in pharmaceutical and auto advertising.
The Journal's financial advertising fell 17 percent because of a weak wholesale and retail climate. Technology advertising declined 8.2 percent on decreases in hardware, communications and software advertising.
Year-to-date, ad linage at the Journal, including the Weekend Edition launched in September, is down 2.1 percent.
Internationally, the Wall Street Journal Europe's ad linage increased 41 percent, and the Wall Street Journal Asia's linage rose 16.6 percent in November. Increases in general, technology and classified advertising drove the gains for both papers.
Dow Jones said its regional newspaper chain, Ottaway Newspapers, reported a 3 percent drop in ad linage for last month.
At Barron's, total national ad pages fell 29.8 percent in November because of lower general and financial advertising, partially offset by an increase in technology advertising at the weekly publication.
