If you work in the advertising industry, you may have come across the word concept used as a verb, as in, "He's the only creative person I ever met that had his ideas concepted, shot and edited the moment he presented it to you," from a recent issue of Adweek. If you're not in advertising–and even if you are–you may find this usage extremely unpleasant. Copywriter Ray Del Salvio is fond of it...