Late last month, the Mumbai-based Chitralekha Group forged a unique alliance with the Maharashtra-centric Deshdoot group of publications. The Nashik and Shrirampur editions of the Marathi daily, Deshdoot, began carrying the weekly magazine, Chitralekha Marathi, on Sundays, virtually free of cost to the reader. Three weeks later, Chitralekha is poised to double its sales, claimedly, along with...