The 100-odd last-minute amendments that were made to the Right to Information Bill have landed the Centre and states in a fix. Once the Bill that was passed last month receives the President’s assent, the Centre and states will have to create within three months about 40 posts of the level of Supreme Court judges and 300 posts of the level of chief secretaries. This is because the Bill requires...
Going by the latest NRS and IRS figures, Hindi dailies command a much higher position in terms of readership compared to English. So, why are ad revenues skewed in favour of English publications? While TAM data show that the gap is reducing, media planners attribute the gap to the target market, propensity to spend and brand requirement. The latest TAM data indicate that the gap between ad spends...
A survey of global reading habits has come up with an amazing result – India has come out on top. Researchers from the National Opinion Poll contacted 30,000 people in 30 countries and compared how much time they spent watching television as against reading. The West is starting to realise that India has become an intellectual powerhouse churning out hundreds of thousands of graduates, especially...
"Citizen journalism." It's one of the hottest buzzwords in the news business these days. Many news executives are probably thinking about implementing some sort of citizen-journalism initiative; a small but growing number have already done so. But there's plenty of confusion about citizen journalism. What exactly is it? Is this something that's going to be essential to the future prosperity of...
After authoring books and directing films, management guru Arindam Chaudhari is all set to launch a magazine, Business & Economy (B&E). According to him, it will be positioned as the most influential business and economy magazine. The magazine will be launched in Delhi and Mumbai on June 16 and 17 respectively. It will be a fortnightly, and priced Rs 10. The magazine will be available on...
In the next few months, readers in Mumbai will be bombarded with a deluge of pages from new entrants Hindustan Times and DNA. Both the papers promise to be thick issues with something for everybody. HT, according to market sources, will be a 40 page-issue with additional supplements on six days, while Sundays will see a 14-page magazine called HT Brunch. DNA intends going a step further with an...
In the first week of its launch, STAR Ananda, the 24 hours Bengali news channel from the STAR and the Ananda Bazar Patrika group, has garnered the maximum share in the Kolkata market. As per TAM Media Research in the first four days of its launch (between June 1- June 4), the channel has gained a market share of 38 per cent, leaving behind NDTV India and Tara Newz with a share of 10 per cent each...
Publishers make decisions about what advertising to carry on a regular basis. This week one such decision passed briefly across my desk when I was given the good news that Guardian Unlimited had been added to the media schedule for Playboy's website and television channel. What did we think? We thought not. Without making any moral decisions at all about Playboy and its perfectly legitimate...
The Union Government was contemplating allowing foreign newspapers to publish facsimile editions in India without access to Indian news content and advertisements, Information and Broadcasting Minister S. Jaipal Reddy said here on Sunday. Speaking to reporters after attending a symposium on "Performance and challenges – one year of UPA Government" organised by the Alam Khundmiri Foundation, the...
The 11-point promise describes customer-service expectations that newspaper advertising representatives, advertising directors and publishers vow to meet in dealing with advertising customers. We promise to meet your advertising needs in a spirit of cooperation and professional commitment that reflects the highest standards of a marketing partnership, that will help you build sales through your...
