News

From the rise of transparency to the decline of newsprint, every PR pro needs to remain on top of the ever-changing media landscape. Portability of video content "It's an understatement to say that the news media have changed almost cosmically over the past several years," says Laurence Moskowitz, CEO of Medialink. And that change, he adds, is not a result of content or society's appetite, but is...

News aggregator Topix.net will soon begin distributing contextually-targeted headline "modules" to publisher partners, in a deal that involves sharing the resulting ad revenue. The product builds upon work Topix.net has been doing with 177 Gannett, Knight-Ridder and Tribune Company sites. (Together, the newspaper publishers own a three-quarter stake in Topix.net.) The company has developed...

It has been around longer than Google, but RSS is finally breaking out of the tech dungeon and into the mainstream -- so where's the advertising angle? Pop quiz hotshot, when was RSS invented? Here are a couple of hints: it's older than the iPod and older than Google. Give up? 1997, when RSS was released by Netscape. Since then, Netscape dropped RSS and it bobbled around between obscure software...

Newspapers must refocus all their energies on revenue growth and circulation growth if they are to reverse perceptions that are clouding the industry's future, according to a new report titled "Newspaper Outlook 2006: Managing Perceptions." Such a focus would be a departure from the newspaper industry's current defensive posture that is producing lost market share for readers and advertisers. The...

New York, October 5, 2005 – The Committee to Protect Journalists today held the Nepalese authorities responsible for the death of an imprisoned reporter who died after being denied proper medical treatment. Maheshwar Pahari, 30, who worked for the weekly Rastriya Swabhiman, died of tuberculosis on Tuesday, according to local journalist groups. Pahari died in a hospital in Pokhara, 80 miles (130...

SAN FRANCISCO - Yahoo Inc. has acquired Upcoming.org, an online event planning site that's expected to infuse the Internet powerhouse with more content about local communities. The Sunnyvale, Calif.-based company confirmed the deal late Tuesday without disclosing financial terms of the acquisition. Los Angeles-based Upcoming acts as a social calendar that depends on its users to post free listings...

The warm tone of the letter from White House insider Lewis "Scooter" Libby to Judith Miller of the New York Times conveyed an essential reality of reporter-source relationships, which we in the media sometimes tend to play down: These are often relationships between like-minded people who care about the same issues and who become -- dare I say it? -- friendly. "Your reporting, and you, are missed...

Everything about teenage tennis sensation Sania Mirza makes news nowadays. All with good reason. So, the one about the 18-year-old Hyderbad lass being featured on the cover of Time magazine made a splash well. Newspapers very faithfully gave the item prominence, some even on their front pages. Sorry, but one must be a party pooper this time and take the fizz out of the champagne that has been...

Members of the Association of Online Publishers (AOP) of UK have agreed to adopt a standard timeline by which they intend to impose penalties for the delivery of late advertising creative. Following announcement last month of their intention to push for voluntary guidelines for publishers as a result of increased frustration over the effects of late delivery, members of AOP including Associated...

Oct. 4 (Bloomberg) -- Spending on Internet advertising in the U.K. rose 62 percent to 490.8 million pounds ($861 million) in the first half and is now worth more than outdoor advertising, an industry group said. The Internet had 5.8 percent of the U.K. advertising market in the first six months of 2005, more than outdoor media's 5.1 percent, the Internet Advertising Bureau said in an e-mailed...