About 23 years ago, when I started an advertising agency, there were two initial, formidable hurdles to clear. The INS (then IENS) accreditation, and a DAVP accreditation. The Indian Newspaper Society accreditation seemed logical. After all, if publishers were going to give me 60 days credit and 15 per cent commission for any business I placed with them, they had to safeguard their interests. What...