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Issue: July 6, 2015

How the British media woke up to the Women’s World Cup

When it comes to media coverage, the FIFA Women’s World Cup in Canada has already been a major milestone for women’s sport. According to official figures from FIFA, TV records have been broken in each round so far. With a total expected TV audience of more than 1bn viewers worldwide, the tournament is set to more than double the 400m viewers who tuned in to the previous Women’s World Cup in Germany in 2011 . The tournament has been embraced as a “truly marquee event” in Germany, Sweden, the US... MORE
Date posted: July 6, 2015Last modified: May 23, 2018Total views: 5