In the good “old world†embargoes used to be timed particularly to print deadlines of newspapers. But that was the old world; the world itself has changed – digitalisation has accelerated news cycles. The ancient relic called the “news embargo†ought to have disappeared by now, but it hasn’t. A researcher now says this will take time, and the embargo still makes sense. Sonja Gruber, an...
Journalists are not giving up on the press release, much as it may seem to many public relations (PR) professionals. Nearly 90 per cent of responding journalists to a survey in the US have said they had used a press release within the last week with most reporters (62 per cent) having used one in the past 24 hours at the time they were surveyed. The findings are from Business Wire’s 2014 Media...
