Media consumption

More than 75 per cent of Zimbabwean women own a mobile phone, only 18 per cent of women in Niger listen to the radio on a daily basis, and approximately half of women in Côte d’Ivoire watch TV daily. The Broadcasting Board of Governors, together with Gallup, recently hosted a research briefing about women’s media consumption habits across seven African countries, and how those choices affect...

An overwhelming 74 per cent of media and entertainment (M&E) company CFOs from Canada say going digital is a top priority for growth. But the right data and analytics are key to delivering the insights that enable game-changing decisionmaking. For the first time since the recession of 2008, M&E CFOs have shifted their primary focus from cost reduction and operational efficiencies to optimising the...

Some four out of five (79 per cent) students in Ireland admit accessing social media at school, with 44 per cent of students accessing it between one and five times in every school day. More than 1,000 individuals between the ages of 13 and 18 participated in the BT Young Scientist Survey. When asked about the duration of the average single visit to social media sites, 26 per cent claimed to spend...

Most media researchers, parents and pediatricians agree that exposure to violent media can increase aggression in children, according to a new study. It found that 66 per cent of researchers, 67 per cent of parents and 90 per cent of pediatricians agree or strongly agree that violent video games can increase aggressive behaviour among children. Majorities of these groups also believe that...

Enterprises around the world are preparing to enter the digital age, with over USD 30 trillion in market capitalisation across eight key verticals ready for disruption. The prediction comes from globalisation advisory and management consulting firm Zinnov, which in September launched its study 'Enterprise Digital Transformation-The next era is already here'. The study has identified the market...

Readers – at least in the UK and US – are feeling increasingly deceived over sponsored content. In fact, over one-third of British and American readers of online news say they have felt “disappointed or deceived” on realising subsequently that an article that they had just read had been paid for by an advertiser. This finding poses significant risk of damage to the reputation of digital...

It takes only three-quarters of an hour to do the damage. After about 45 minutes of media, children's grades, sleep, social skills, and emotional balance start to decline. After four hours, only 1 per cent of children in middle school receive A's in Mathematics and English Language Arts. And, after four hours of screen time, children take 20 times longer to fall asleep than children with limited...

It is now conversations on social media that are driving viewers back to television in the United Kingdom. Must-see TV is driving consumers back towards planning evenings around the linear TV schedule, despite the availability and convenience offered by video on demand services. The data from CCS – media agency Carat’s consumer research and insight tool that surveys 11,000 British consumers â€...

We have all along suspected it. But now, we have research findings to confirm our suspicions: female college students spend an average of 10 hours a day on their cellphones and male students spend nearly eight, with excessive use posing potential risks for academic performance. The study — based on an online survey of 164 college students — examined 24 cellphone activities and found that time...