Television channels may come under the government scanner. Union Minister for Information and Broadcasting Priyaranjan Dasmunshi has openly criticised the television rating point system of viewership assessment and news content, says a Business Standard report.
Some details:
Speaking in Kolkata at the Bengal National Chamber of Commerce on Wednesday, Das Munsi said, "The TRP mechanism in India is not only faulty, but is a game between the stock exchange and the company. It is a very serious and delicate issue. Five to six big corporate channels account for advertisement revenue close to Rs 5,000-6,000 crore. This mechanism should be looked into and more transparency is needed in the system."
Viewership in states in the North East, Bihar, Jammu & Kashmir and Uttar Pradesh was not taken into account in the present TRP system, he added.
Das Munsi said, "Some channels have manufactured their products in Mumbai, down-linked them to Hong Kong and up-linked them to India to evade taxes, and this is not less than Rs 3,000 crore."
