NEW YORK -- Online jobs service Monster Worldwide Inc. is working with privately held software company Adicio to supply classified advertising to 250 US newspaper websites, Monster said yesterday .
The deal allows Web news outlets to let job seekers and employees list themselves on Monster services. Monster users can buy print advertising with news outlets that use Adicio.
It also would let Adicio's news website customers co brand their sites with Monster.
The companies will work under a revenue-sharing arrangement, said Peter Newton, Monster's senior vice president and general manager of media alliances. The companies did not disclose financial terms.
Adicio, which is 40 percent owned by Wall Street Journal publisher Dow Jones & Co. Inc., makes the technology that runs job classifieds for the Journal as well as the San Diego Union-Tribune and the Seattle Times.
"It helps us better penetrate small and mid-size businesses," Newton said.
Job services like Monster and Careerbuilder.com are jostling for control of the online classified recruiting market, which has been eroding the revenue traditionally earned by printed newspapers.
Monster has forged separate deals with The New York Times Co., which publishes its flagship paper and The Boston Globe.
Careerbuilder is owned by newspaper publishers Gannett Co. Inc., McClatchy Co., and Tribune Co.
