Pajamas Media, a new blogging venture designed to bring together top online writers, journalists and commentators under a single umbrella, on Monday announced it has expanded its operations to include regional offices in the Los Angeles and New York.
The organisation also strengthened its advertising and sales team with the hiring of Tom Troja, vice president of marketing, and Vik Rubenfeld, research director, a statement issued by the company said.
Tom Troja joins Pajamas Media from EmotionEngine where he served as founder and CEO since 1998. Tom has over 20 years experience using communications as a tool to solve business problems including tenures with Tower Perrin, Decker Communications, Disney Channel, and CBS.
Troja will work out of the Pajamas Media New York office to drive the organisation's word-of-mouth marketing strategy and environment and oversee the Pajamas Media business development, advertising and sales operations.
Vik Rubenfeld worked as associate research director at Saatchi & Saatchi before joining Pajamas Media. Rubenfeld will manage Pajamas Media research evaluating business-to-business programmes and its opinion-oriented research projects along with site monitoring and Internet data analyses.
"Pajamas Media is attempting to build a dynamic community of writers, philosophers and journalists in an effort to democratise the way people access and exchange information. Both Vik and Tom will take that same approach to our business model, bringing together bloggers and marketing minds to create alternative methods to democratise the advertising and marketing approach for bloggers," said founder and CEO, Roger Simon. "Pajamas Media is all about empowerment of the blogging community and we are very pleased to have Vik and Tom enlist in our cause."
Pajamas Media will run its corporate office out of the Los Angeles and will drive its sales and business development programmes out of its New York location.
Pajamas Media is a new media venture designed to bring together "the Internet's brightest minds and mainstream media's most though-provoking leaders into a single open community that will provide discourse, commentary and content on a broad range of current topics. This community approach to news will forever open the news process to complement and redefine journalism in the 21st century".
The company was founded in 2004 by acclaimed novelist and screenwriter Roger L Simon and Charles Johnson, software designer, musician, and author of Little Green Footballs.
