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ARCHIVES: Readers and Viewers

August 13, 2010

Top 10 English Dailies: Indian Readership Survey (IRS) 2010 — Quarter 1

Following are the top ten English daily newspapers in India, according to the Indian Readership Survey (IRS) 2010 Quarter 1 released recently by the Media Research Users Council (MRUC). The survey was conducted by Hansa Research. Note: These are all readership figures (in lakhs) and not circulation numbers. TOP 10 ENGLISH DAILIES Rank Newspaper IRS 2009 R2 IRS 2010 Q1 1 The Times Of India 71.42 70.35 2 Hindustan Times 33.47 34.67 3 The Hindu 21.69 21.59 4 The Telegraph 11.5 12.04 5 Deccan... MORE
August 13, 2010

Top 10 Dailies: Indian Readership Survey (IRS) 2010 — Quarter 1

Following are the top ten daily newspapers in India, according to the Indian Readership Survey (IRS) 2010 Quarter 1 released recently by the Media Research Users Council (MRUC). The survey was conducted by Hansa Research. Note: These are all readership figures (in lakhs) and not circulation numbers. TOP 10 DAILIES Rank Newspaper IRS 2009 R2 IRS 2010 Q1 1 Dainik Jagran (Hindi) 160.96 163.13 2 Dainik Bhaskar (Hindi) 128.8 133.29 3 Hindustan (Hindi) 93.36 99.14 4 Malayala Manorama (Malayalam) 91... MORE
August 13, 2010

Top 10 Publications: Indian Readership Survey (IRS) 2010 — Quarter 1

Following are the top ten publications in India, according to the Indian Readership Survey (IRS) 2010 Quarter 1 released recently by the Media Research Users Council (MRUC). The survey was conducted by Hansa Research. Note: These are all readership figures (in lakhs) and not circulation numbers. TOP 10 PUBLICATIONS IN INDIA Rank Publication IRS 2009 R2 IRS 2010 Q1 1 Dainik Jagran (Hindi) (Daily) 160.96 163.13 2 Dainik Bhaskar (Hindi) (Daily) 128.8 133.29 3 Hindustan (Hindi) (Daily) 93.36 99.14... MORE
July 29, 2010

ABC board approves US newspaper rule changes, to merge print and digital reach

The board of the Audit Bureau of Circulations approved a series of changes to US newspaper rules to coincide with other broad modifications set to take effect in October. The new policies include fresh standards for newspaper subscriptions that include digital editions while addressing the growing market for paid content across multiple platforms, such as e-readers and mobile apps. The board's aim is to establish a foundation for the future as more newspapers move to bundled print/digital... MORE
July 29, 2010

NRS plans revamp, to merge print and online readership figures in UK

UK's National Readership Survey (NRS) has appointed research specialist RSMB and UKOM/Nielsen to conduct a test fusion of online audience data with NRS readership data. The results of the test should be available for assessment by the NRS in early 2011. If successful, NRS and its stakeholders (the IPA, NPA and PPA) will then decide if the fusion of online audience data onto NRS should become a permanent feature of the Survey. This would provide the planning, buying and selling communities with... MORE
July 18, 2010

Indian broadcasters set up new body to commission audience research

Broadcasters and advertisers have joined hands to set up the Broadcast Audience Research Council , an independent body to commission market research and provide accurate TV ratings in a transparent and objective manner in India. The Indian Broadcasting Foundation (IBF) and the Indian Society of Advertisers (ISA), the primary members of Broadcast Audience Research Council, will own equity stakes in the ratio of 60:40 per cent respectively, in the industry body that will measure TV audience. The... MORE
July 13, 2010

For magazines, 25% of subscriptions come from online sources

While magazine publishers in the US are still determining how to make money from online advertising, there's no question that they have succeeded in establishing online sales channels for print magazine subscriptions, according to a new survey from the Magazine Publishers of America (MPA). Specifically, the MPA found that online sales now account for 24 per cent of all new magazine subscription sales. That's almost double the 2006 figure of 13 per cent, and up from 17 per cent in 2007, 21 per... MORE
July 13, 2010

People prefer print – and not paying for news

An Ipsos survery has revealed that 63 per cent of 501 online adults said they would prefer to access their newspaper of choice by buying the printed copy – while only 11 per cent would choose to access it digitally, according to a report in The Guardian . Of this 11per cent , most said they would prefer to pay a one-off fee for a mobile application, while 3 per cent of those surveyed said they would opt for a monthly online subscription. Paying for online access per day and per article were the... MORE
June 30, 2010

90% people in Japan read newspapers daily

Slightly more than 90 per cent of people in Japan polled last year about their use of five major kinds of media, including newspapers, television and the Internet, said they read newspapers every day, according to the Japan Newspaper Publishers and Editors Association. A survey conducted in October on some 4,100 people nationwide "confirmed that newspapers are a key medium indispensable in daily life," the major industry group said. Respondents had some form of interaction with newspapers 5.2... MORE
May 18, 2010

Lok Sabha TV catches up with private news channels

In Delhi, Lok Sabha TV (LSTV) recently equalled the television ratings (TVR) of prominent news channels such as CNBC 18, Headlines Today and CNN-IBN, according to TAM India rating agency, according to the Hindu Businessline . The details: [ Link ] With a TRP of .01, LSTV's viewership was higher than several international channels such as BBC and CNN. Similar ratings were recorded in Mumbai, where LSTV matched popular news channel NDTV 24X7. Going by the ratings, people are warming up to LSTV,... MORE

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