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ARCHIVES: Launches and Strategies

January 8, 2002

New Hindi daily Prabha Sakshi to hit stands on Jan 14

At the Prabha Sakshi headquarters in Noida (Uttar Pradesh) things are in fast-forward motion. People are running in and out of their rooms. The phones are ringing madly. The receptionist is on the brink of losing her sanity. The wastebasket is choking with papers. From the office boy to the director, everybody is in a nervous frenzy.The countdown has begun. Prabha Sakshi, new Hindi daily promoted by Gautam Murarkar of Dwarikesh Sugar Industries, is slated for launch on January 14, 2002, in... MORE