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ARCHIVES: Advertising & PR

April 5, 2005

The Independent redesign sparks concern about ad rates

LONDON - A radical revamp of The Independent, less than a year after it went fully tabloid, is set to incur the wrath of media agencies over fears it will lead to hikes in advertising rates. The overhaul, to be unveiled on April 12, will involve a design change from six to seven columns and convert the title into a one-section, compact newspaper. Review content will be folded into the main news section, with the Property, Motoring, Education and Media Weekly sections appearing inside the main... MORE
February 1, 2005

Ad-monishment at

Before the management at decided last July to insert paid advertisements into the very text of stories, there were no meetings with the entire editorial staff to discuss the change, and not everyone even knew that the ad scheme, called IntelliTXT, was going to begin. "We were not forewarned," says one journalist, who asked to remain anonymous and claims to have learned of the ads from an Adweek article about’s new revenue stream. "Some of us were appalled." IntelliTXT, an... MORE
January 31, 2005

Consumers Value Newspapers During Print, Online Job Search

By incorporating several vehicles that can encompass print, online, broadcast and geo/demographic targeting, newspapers offer creative, viable solutions for their recruitment advertisers. In order to use these platforms to best effect, however, it is critical that both publishers and recruiters understand how consumers incorporate various media resources into their job search process. To explore this media usage, the NAA commissioned a consumer panel survey from comScore Networks of Reston, Va... MORE
January 11, 2005

DAVP panel to offer new rate structure, address issues of small & medium newspapers

Director General, DAVP, Swagat Ghosh denied that the Government body has been unfair to the small and medium newspapers in distributing social message advertisements. Ghosh, at an INS seminar on the small and medium newspapers, held on Monday, said that 67 per cent of DAVP ads went to small and medium newspapers last year, the rest going to the big dailies. "It’s just that the amount given to the larger publications were high as their circulation was also large," he explained. Ghosh said a rate... MORE
November 9, 2004

MarketWatch, Slate Sales Signal Online Rebound

By all accounts, Internet advertising is finally clicking on all cylinders with total sales in the second quarter reaching a record $2.37 billion, according to the Interactive Advertising Bureau. That financial quarter marks the seventh consecutive quarter for growth in online ads. But then we hear that pioneering sites and services such as MarketWatch, Slate and DoubleClick -- who are all reaping the benefits of the online ad rebound -- are all on the sales block. What gives? If everything's... MORE
June 29, 2004

Five Reasons Why Ad Agencies Hate Search Engine Marketing

TRADITIONAL AD AGENCIES HAVE DISCOVERED that search engine marketing is beguilingly difficult. Not only is it more complicated than it seems, but it's surprisingly difficult to eek out a profit doing it. Companies offering keyword bidding tools have lulled some agencies into a false sense of confidence. "Our bidding tool will make search engine marketing effortless," they were told. What these companies didn't tell the agencies was that they still needed search engine marketing expertise to use... MORE
January 7, 2004


Creative minds from ad agencies across the country are slated to battle it out for the ‘Concerned Communicator Award’ organized by Rajasthan Patrika. The annual award ceremony is held each year on the newspaper’s foundation day. What is the USP of the Award? Ajay Tumkalia, General Manager – Marketing, Rajasthan Patrika tells exchange4media, "The Award was instituted in ‘97 by K. C. Kulish, Founder-Editor, Rajasthan Patrika. There is no business motive involved. Some of the country’s most... MORE
March 1, 2002

Taking Care of Business

Few aspects of journalism are as groundlessly romanticized. The apocryphal "wall" between newsrooms and advertising departments is often referred to without a hint of self-consciousness as the separation between church and state. Indeed, despite ample evidence to the contrary, it's an undeniable part of the journalism culture to view the newsroom as an oasis separate from the messy details of money and business. Yet the truth is very different--especially in these tough financial times. While... MORE