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ARCHIVES: Advertising & PR

October 9, 2007

Newspapers, bloggers now on same page

Once upon a time, newspapers wanted nothing to do with bloggers, those amateurs who opined on anything that caught their fancy, whether it was interesting, or accurate, or not. That was then. Now newspaper websites, desperate for readers and revenue, are increasingly in cahoots with bloggers, posting and plugging them and even sharing advertising revenue. Purists may sniff at these online liaisons but, as the print newspaper industry shrinks, they may be inevitable. "Any new information source... MORE
September 25, 2007

Americans have skewed view of ad industry

The American view of the advertising profession could use repair, according to a J. Walter Thompson study titled “Ad Industry Perception Survey.” When asked about respect for the profession, only 14 percent of those surveyed say their fellow Americans respect ad people. The top three most respected are military personnel (79 percent), physicians (75 percent) and teachers (71 percent). The study is an assessment of the line between the media-created perception of the industry and the real... MORE
July 30, 2007

Environmentalists push, but Home Depot refuses to drop ads on Fox News

Activists are urging Home Depot, which recently unveiled an environmentally conscious marketing program, to withdraw advertising from Fox News, whose hosts and commentators dismiss global warming as liberal hysteria. But Home Depot is unswayed, and the environmentalists appear to be doing something they generally discourage: wasting energy. A short video by Robert Greenwald, “Fox Attacks: The Environment,” has been viewed more than 380,000 times since it was posted on YouTube on July 9. Like... MORE
July 26, 2007

US: Political ads stage a comeback in newspapers

Political consultant Cathy Allen isn't yet certain which issues will define the 2008 elections. But she's already decided that the campaigns she manages will make heavy use of an old-fashioned advertising vehicle: newspapers. "Newspapers are back," says Ms. Allen, a Democratic political consultant in Seattle who manages mostly local and statewide campaigns in the Northwest. Of the quarter-million dollars in spending that she directed on behalf of 34 candidates in 2006, newspapers received a... MORE
July 18, 2007

US: Newspapers' ad sales show accelerating drop

Even as News Corp. negotiated to buy Dow Jones & Co. over the past few weeks, a grim reality was increasingly evident to executives on both sides of the discussion: The downturn in the newspaper industry is getting worse. Last fall, newspaper executives and analysts were caught by surprise by the severity of a slump that took hold last summer. Since the beginning of this year, the rate of decline in advertising revenue has accelerated. Total print and online ad revenue was down 4.8% to $10... MORE
May 29, 2007

Newspaper online ad growth slows as print revenue keeps skidding

NEW YORK: Newspaper online advertising revenue growth is starting to slow, according to the most recent data from the Newspaper Association of America. In Q1, advertising spending for newspaper Web sites increased 22.3% to $750 million compared to the same period last year. In the first quarter of 2006, newspaper online ad revenue advanced 34.9% to $613 million. However, online advertising revenue makes up more of total ad revenue in Q1 versus the same period a year ago. In Q1 of this year,... MORE
May 25, 2007

Daily in northern Mexico shuts down after attacks

New York, May 25, 2007—The Mexican federal government must provide immediate protection to the Hermosillo-based daily Cambio de Sonora so it can resume publishing, the Committee to Protect Journalists said today. The paper announced Thursday that it would suspend publication after two bomb attacks and repeated threats. Mario Vázquez Raña, president of the Mexican Editorial Organization (OEM), which owns Cambio de Sonora, announced the daily’s closure in an open letter posted on the paper’s Web... MORE
May 23, 2007

Online ad revenue sets record

Internet advertising revenue in the U.S. set a new record in 2006, growing 35% to reach almost $17 billion, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Revenue for the fourth quarter of the year, $4.8 billion, also set a record and similarly showed a 35% increase compared to the fourth quarter of 2005. Randall Rothenberg, president and CEO of the IAB, characterized the revenue growth as a sign that advertisers recognize the... MORE
May 7, 2007

Marketers to mags: Give guarantees or we’ll walk

NEW YORK (AdAge.com) -- Kraft, Wal-Mart and Coca-Cola are among the marketers that are prepared to stop spending in magazines if they don't get issue-by-issue circulation guarantees. Robin Steinberg, senior VP-director of print investment and activation at MediaVest, insists that magazines should make issue-by-issue circulation guarantees to marketers. Robin Steinberg, senior VP-director of print investment and activation at MediaVest, insists that magazines should make issue-by-issue... MORE
May 7, 2007

Marketers to mags: Give guarantees or we'll walk

NEW YORK (AdAge.com) -- Kraft, Wal-Mart and Coca-Cola are among the marketers that are prepared to stop spending in magazines if they don't get issue-by-issue circulation guarantees. Robin Steinberg, senior VP-director of print investment and activation at MediaVest, insists that magazines should make issue-by-issue circulation guarantees to marketers. Robin Steinberg, senior VP-director of print investment and activation at MediaVest, insists that magazines should make issue-by-issue... MORE

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