ARCHIVES: Advertising & PR
Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print, the Associated Press (AP) has reported. Advertisers spent $25.8 billion on newspapers' print and digital editions last year, according to figures released Tuesday by the Newspaper Association of America. That's the lowest amount since 1985 when total newspaper advertising stood at $25.2... MORE
Argentina's Supreme Court has called for the omission of discriminatory criteria and "reasonable balance" in the allocation of state advertising. The ruling stems from a 2006 injunction filed by Editorial Perfil, the country's largest magazine publisher, claiming arbitrary distribution of official advertising, New York-based press freedom group Committee to Protect Journalists (CPJ) has reported. Argentina's highest court said Wednesday: "All media should receive official advertising: That is... MORE
The largest US newspaper and local TV companies have created a new system to sell online advertising in a private exchange, part of a growing shift by publishers to take control over the digital ad-buying process in an attempt to raise ad rates, says an Adage report. Excerpts: [ Link ] The New York Times Co, Hearst, Tribune and Gannett will start selling the bulk of ad inventory for its newspapers and local TV stations in a closed system to be administered through the consortium's joint venture... MORE
Online advertising in the US is expected to exceed newspaper advertising in 2010. For the year, online ad spending is expected to rise about 14 per cent to $25.8 billion, while print advertising spending in newspapers is expected to decline about 8 percent to $22.8 billion. Research firm eMarketer includes everything from Google and eBay to the New York Times in its online advertising category. Online advertising spending will finish the year with a 13.9 per cent increase to $25.8 billion,... MORE
Media conglomerates News Corp and Time Warner Inc posted improved quarterly results on Wednesday, riding a recovery in advertising sales and several quarters of cost cuts, says a Reuters report. The results, which came a day after CBS Corp's strong quarterly report, sent media shares higher even as analysts pointed to an uncertain outlook due to the possibility of a dip in the global economy. "The general theme we've been seeing at media companies is strong advertising demand at all various... MORE
Rival Australian newspaper publishers Fairfax Media and APN News & Media have agreed on an alliance combining Fairfax’s online classified advertising with the print classified sections of 90 regional daily and local newspapers published by APN in Queensland and Northern New South Wales. The deal, bandt.co.au reported, will allow Fairfax to promote its classified websites – Drive.com.au, Domain.com.au and Mycareer.com.au – to advertisers in regional areas where the company does not publish a... MORE
Gannett, the largest US newspaper publisher, and Yahoo! have announced a local advertising partnership that brings together Gannett's strong local media organization brands, sales capabilities, and leading website audiences with Yahoo!'s high quality audience and display advertising leadership. All of Gannett's 81 local publishing organizations and seven of its Broadcasting Division sites will sell Yahoo! advertising inventory as part of Gannett's local advertising solutions. As a result, local... MORE
Driven by strong economic performances and rapidly improving consumer confidence levels in the first quarter of 2010, main media (television, newspaper and magazine) advertising activity in India surged by 32 per cent, the highest growth amongst the 12 Asia Pacific markets covered in the Nielsen Company's survey on media spends. Overall across the 12 markets, media spends grew by 18 per cent. For the first quarter since Q3 2008, all 12 markets across the region recorded strong to bullish ad... MORE
Newspaper advertising revenue in the US plunged 27 per cent last year to its lowest level since 1986, according to figures released Wednesday, reflecting the toll of the recession and a media shift that's driving more marketing dollars to the Internet. Newspapers sold $27.6 billion worth of ads in 2009, a figure that includes both print and online revenue. That's down from $37.8 billion the year before, according to the Newspaper Association of America (NAA). The picture is even more grim after... MORE
Global advertising spend is expected to drop 5.5 percent in 2009, more than previously thought, before a mild recovery begins in 2010, Reuters has reported quoting a new forecast. WPP's GroupM said on Wednesday that spending on measured media was expected to drop to $417 billion in 2009 and to be down 1.4 percent to $411 billion in 2010, according to the forecast which looked at 70 countries. Its previous forecast in March put the 2009 decline at 4.4 percent. Excerpts: [ Link ] GroupM, which... MORE
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